Apple's iPhone is great phone with high memory, highest display clarity, smooth touch screen panel and many other compared to other phones available in India. It has already got a world wide community which delivered cool applications for iPhones. But it is yet to get a big sales attraction in India though it has been launched year ago.
Why apple fails? Doesn't care the sales in India? Why apple hesitates to land in India firmly? No official stores yet to open. I do not know what apple thinks or what business pressure it has with Indian mobile market. I feel the below
- It is price tagged huge (200$ in US should be priced below Rs 12,000. But now the 8GB model priced Rs.31,000 and 16GB is Rs.35,000 (approximately 660$ and 770$)
- India is a big market for mobile phones (more than 60% by Nokia). Indians can afford the cost if this is available in rest of the world. Phones with features that iPhone has are available in India. but they are(will be) expensive if apple quoted 12,000 rupees.
- India has huge GSM market and should not stick with operators. but iPhones are currently with Airtel and Vodafone. (I've changed this point as i didn't know this earlier)
- I do not think they understand the India mobile market clearly.
- Reduce the price as they can sell more.
- Should not tie up with service operator.(I know that there are many to disagree with this point)
- Apple can have more direct stores.
- Design sales and marketing strategies FOR India
1: Is the price you quote subsidized? Ask because they costs a lot more than your prices without subsidizing.
ReplyDelete2: With a monthly salary of Rs. 30,000 for a state medical doctor and Rs. 35,000 for a software developer, I think the price is out of reach for most Indians.
4: iPhones are quad band GSM phones (http://www.apple.com/iphone/specs.html). And I they work fine in at least Kerela and Uttar Pradesh.
It's not a whole lot different in Europe. The elite/fan-boys buy iPhone but the iPhone 3GS is over 1300$. The US marked is special in that they have an extremely agressively subsidized marked, select carriers who claim their conditions (AT&T = no MMS and up until recently no tethering etc.) And carrier plans runs a rediculous 3 years which are handcuffs nobody in Europe would ever accept.
ReplyDeleteget a life and use that phone before you post about it you are better growing your shorter thing with a hanging stone.
ReplyDeleteYou have your point 4 dead wrong. iPhones are GSM phones, not CDMA phones. Otherwise they would not work anywhere in EU. And even 1st generation iPhones work in EU.
ReplyDeleteI did not find iPhone that impressive really.. for the price !! My Rs 10,000 N series Nokia phone has more features.. except that it doesnt have that cool touchscreen..
ReplyDeleteMan was this a wreck or what.
ReplyDeleteiPhone will never be prices at 12K,apple doesn't think like nokia.
Apple never ever even slightly saturates the market with its product.Its a strategy that has worked for it in the past and it will continue to work with it.
Your title is right,iPhone is a disaster in India,but you didn't bring this out very well.
Try to take comments to your post as constructive criticism rather than as offense.
varun
The interesting thing is, in India there are lot of people already using cracked version of iPhone. total cost around 5.5k(Phone + cracking). pretty cheap right?
ReplyDeleteI appreciate all of you who encourage with comments. Thanks for pointing out the mistakes in writing.
ReplyDeleteI do not know about that. i suspect that the 5.5K phones might be iPhone's Korean remake
ReplyDelete